Matt became hooked on Africa on his first visit to Kenya and Tanzania in the 1990s. His career in the safari business began in 1996 when he joined the staff of Natural Habitat Adventures. He worked at Nat Hab for 13 years in various roles, including director of group sales and marketing director. Since leaving the company in 2009, he’s worked for Serengeti Watch, a non-profit that has been instrumental in the battle against the proposed trans-Serengeti commercial highway, and Sustainable Travel International. Today, he is the Executive Director of the International Galapagos Tour Operators Association and works as an independent marketing consultant in the adventure travel industry.